Since joining ADE in 2021, Sarah has worked across ADE's policy areas and played a central role in advocating for a demand-led energy system where homes, businesses, and industry are properly rewarded for their central role in decarbonising GB.

ADE: Demand’s vision is no less than a complete re-imagining of the role of demand in our energy system so that: 

Demand is given equal consideration to generation. 

Every household, commercial business and industrial site has a commercially viable path to decarbonisation. 

It is recognised that energy users and their assets have a day job – they shouldn’t have to work around the energy system, the energy system should work around them. 

Millions of users with automated energy provision can play a major part in keeping the lights on.