Dr Laurence Couldrick is CEO of the Westcountry Rivers Trust and has been pioneering catchment management for 20 years. Over that time he has developed several multi-million pound projects and long term funding streams to deliver improvements across multiple catchments including developing Payments for Ecosystem Service schemes for water quality,  flood risk, carbon offsetting and now water resource. Alongside this he has pushed to explain the complex problems society faces as a way of uniting the myriad of partnerships and interest groups.